In the process of building a website for your business? Don’t make these common mistakes when choosing a domain name.

Stay away from misspelled words in your domain name

When searching for a domain name, it is easy to fall into the trap of using alternative spellings. Especially, when your domain name of choice is already taken. Many domain name registrars will provide suggested alternatives that include the removal of vowels or the substitution of similar sounding letters. While this may seem necessary, it can potentially cost you customers. How can you pitch your business in 30 seconds, without spending 15 seconds explaining the spelling of your website? If you don’t spend time explaining the spelling, will the customer be able to find your site?

Stay away from numbers in your domain name

Similar to misspellings in a domain name, having numbers in your domain name can cause confusion. Take our domain name for example, when mentioning our domain name in conversation people aren’t sure if it is spelled “for”, “four”, or “4.” To remove this confusion, we suggest staying away from numbers as a whole.

Keep your domain name short

Keep your domain name short. The shorter your domain name, the easier it is for people to remember and there is less chance for misspellings. Just look at the  most visited websites:

  • Facebook
  • Google
  • Instagram

They all have domain names less than 15 characters.


Following our suggestions above will reduce confusion when branding your business.

If you have further questions, don’t hesitate to contact us.

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