Everything you need to know about Search Engine Optimization

Search Engine Optimization is a technique used to increase your website ranking in web searches. By adding meta data to your website, search engines will be able to determine the relevancy of your content to web searches. For example, if you are a shoe reseller you would want to rank high for searches related to shoes that you have in your inventory. In order to do this you would need to do some research on the commonly searched keywords. After identifying the keywords you want to target, you would leverage the techniques and tools provided below to implement your SEO strategy.

Commonly used techniques

  • Use of sub headers that reference the focus keyword for the specific page
  • Limited use of passive voice
  • Setting your page meta description to include its focus keyword
  • Include the focus keyword in the page title
  • Internal website linking
  • Set alt description for images

SEO tools

  • Moz
  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • Screaming Frog SEO Spider
  • Yoast SEO plugin for WordPress

Quality content is a must. Poor content will negate any SEO implementations.

Still have questions? Contact us and we will walk you through it step by step.

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