A thank you page is a page on your website that users see upon successful completion of a call to action. Typically you will see thank pages following opt-ins such as subscriber opt-ins or download opt-ins.
What should thank you pages include?
- A message thanking the user for the specific action
- Explanation of the next steps
Benefits of thank you pages
1. Easy way to track conversion rate of call to actions.
If you create a unique thank you page for each call to action you want your customers to engage with, it is easy for you to track the conversions via Google Analytics or other web traffic analyzers. Google analytics at its core tracks page visits, by having a thank you page that is only accessed upon successfully completing a specific subscriber form provides valuable insight. By looking at the page visits of the subscriber form and the thank you page, you can easily determine if your form is producing conversions. If your subscriber form has 1,000 views and your thank you page only has 1, then you have already identified there is a problem that exist on your subscriber page that is deterring users from subscribing.
2. Provides an opportunity to motivate users to continue with their customer journey.
Once your user reaches a thank you page, they have already confirmed information about their interest. You should take this opportunity to cater to that and provide links to popular content and products that customers with such interest tend to enjoy.
Still have questions? Contact us and we will walk you through it step by step.
