Looking to start an eCommerce business? You have come to the right place. In the next couple of minutes we will discuss the most common items that are overlooked when setting up an online store.
Product Photos
Product photos are the heart and soul of your online store. Each image should show your customer how good the product looks and how much better it would look in their possession. We are visual people and great product photos help to remove ambiguity, allowing for us to make more informed and quicker buying decisions.
When taking product photos, you want to ensure that you have good lighting, a common backdrop across all products, and multiple angles.
Product Descriptions
While quality product photos increase customer retention, product descriptions sell your product. They inform your customers why they need your product and how it can add value to their life. When crafting your description be sure to explain the benefits, tell a story that relates to your ideal customer, and display it in an easy to scan format.
Shipping & Returns
Now that you are able to persuade customers to buy your products, the final step is to put the product into your customer’s hands. With the emergence of two day shipping, customers have grown accustomed to receiving online purchases within 3 days. Being equipped with this information, we recommend putting serious thought into your shipping and return policy.
Conclusion
Running a successful eCommerce store is not easy. It requires innovation, dedication, and persistence. By using the information provided in this post you will be off to a great start. If you have further questions, don’t hesitate to contact us.
