As a musician or artist, one must take time to understand the technical aspects of running a website. After designing the website and ensuring that it conveys the intended message artist tend to feel as if the work is done. Not hardly! There are a few things that must be understood, in order to boost website traffic.
It all starts with marketing and promotion
It’s like DJ Akademiks mentioned to us, “It all starts with marketing and promotion.” How can you sell a product that nobody knows about? Even when equipped with this knowledge, we still have a false sense of how websites work. It’s easy to drop a link on social media and think because your content is dope people will check it out. Unlikely! We have to provide value to our customers even before they reach the site. Not only do you have to entice users to visit your site, you have to put yourself in position to succeed even when people are not necessarily looking.
Search Engine Optimization
This is where Search Engine Optimization comes in, also known as SEO. If you are unfamiliar with SEO please read our post detailing what SEO is. Producing new content on a regular basis in order to have your site to be continuously indexed is critical to boost website traffic. It’s easy to publish new content when putting out music, videos, or photos. We are here to tell you that, continuously publishing new content on a regular basis is a must.
Boost website traffic with lyrics
As an artist you have two resources that can help you create content that is valuable to your website and your audience; your lyrics and the meaning behind your lyrics. So what does this look like?
- Create a blog for your website and post the lyrics to all of your tracks on your site.
- Follow up each post with an explanation behind the meaning of the song.
- Lastly, describe the emotions that inspired your writing.
Examples to help you get started
In need of examples of how these posts should look? Check out Genius for lyrical notations and Uproxx for lyric explanations.
Still have questions? Contact us and we will walk you through it step by step.